a
What is this even worth?
The world hasn't priced this before. No benchmark, no history, just a finger in the wind. Lagotta builds a defensible price from how you differ from the alternatives, by segment, by region, by deal.
Lagotta
Beta · by invitation
Closed beta · spring 2026
A nose for pricing.
Lagotta sets and manages pricing for innovators. For the products where the question is what is this worth, not what we sold it for last year. We're letting in a small group of innovators this quarter.
What you get
Three questions we get.
b
Why is the price already wrong?
Tariffs land. Input costs jump. A competitor cuts. By the time you reopen the spreadsheet, the number has drifted. Lagotta re-prices the same day a signal hits, not the next quarter.
c
Why is every deal a negotiation?
Sales discounts because there's no story behind the number. Procurement smells it and grinds. Every Lagotta price comes with a rationale your team can hold the line on.
Request access
Tell us what you're pricing.
We're letting in a small number of innovators this quarter. If we're a fit, we'll come back inside a day with a thirty-minute call.
Built by people who've sat on every side of a pricing conversation.
- Henchman
